Once more highlighting its differentiated, consumer-centric
approach, Droom, India’s pioneering online automobile transactional
marketplace, has recently announced the launch of its ‘Services & Repairs’
category. The latest move is meant to facilitate more convenient,
cost-effective and accessible vehicle servicing to customers seeking for quick
and reliable automobile repairs.
Droom’s ‘Services & Repairs’ category will have three product
types for consumers to choose from – Express Service & Maintenance,
Standard Service and Extensive Service. While the Express Service will have
features like Extensive Vehicle Inspection, Wheel Balancing, Wash & Polish,
Minor Repairs and Battery Water (top-up), Standard and Extensive services
include in-depth vehicle servicing that involves Consumable replacement, Engine
Oil Filter replacement, Engine Oil replacement and Brake Fluid replacement. The
prices range from INR 350 to INR 18000 for different services, and come
inclusive of labour charges.
Speaking on the announcement, Sandeep
Aggarwal, Founder and CEO, Droom, said, “Industry reports predict that
nearly 80% people don’t get their vehicles serviced from branded service centres
once the free service expires due to higher costs, time crunches and a dearth
of quality servicing facilities. The launch of our ‘Services & Repair’
category will enable better savings on costs without compromising on the
quality of service for our users. We are initially rolling it out in
metropolitan cities, with a view of expanding the service in more cities in due
time.”
Droom has partnered with leading vehicle servicing vendors such as
Cartisan, Pitstop, Carpathy and Garagely to enable its latest category, and is
targeting service fulfilment within 2-4 hours once a customer makes an online
booking. The category, which is currently live in the cities of Mumbai,
Delhi-NCR and Bangalore, will allow Droom users to improve the performance and
longevity of their vehicles and reap the benefits of enhanced fuel efficiency
and reduced maintenance costs.
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